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Parquet Made in Italy: Berti conquers Asia among innovation, design and sustainability
Berti Parquet: Italian excellence on a global scale
Founded in the heart of Italy, Berti Parquet represents a symbol of Made in Italy craftsmanship and quality. Always faithful to the values of “Bello e Ben Fatto,” the company has been able to combine tradition and innovation, bringing to the world fine parquet floors that combine aesthetics, functionality and sustainability. Today it is looking firmly at Asia, one of the most promising markets globally.
Italian exports grow in the East
In 2024, exports of high-end Italian products to Asian markets exceeded 160 billion euros, with an expected growth of more than 50 billion over the next five years. In this dynamic context, Berti Parquet stands out for its proposal of luxury wood flooring, designed for a demanding clientele, attentive to style, quality and environmental responsibility.
South Korea: Hyundai project in Bangbae-dong
One of Berti’s most notable projects is its collaboration with Hyundai in the construction of a large residential complex in Bangbae-dong, Seoul. The contract involves the supply of 150,000 square meters of parquet flooring—the equivalent of more than twenty soccer fields. An order that demonstrates not only the soundness of the production apparatus, but also the ability of Italian design to integrate with Korean innovation.
Future opportunities: meeting with Samsung
During the mission to South Korea, Berti’s team had the opportunity to introduce the company to Samsung, an electronics giant but also a key player in commercial construction. This strategic meeting paves the way for future collaborations in large-scale interior design projects, with Italian parquet taking center stage.
Diesel Living with Berti: new showroom in Foshan, ChinaDiesel Living with Berti: new showroom in Foshan, China
Crossing the Yellow Sea, Berti arrives in China with a project of a strongly creative spirit: the opening of the first Diesel Living with Berti concept store in Foshan, a city that symbolizes contemporary design. The showroom, the result of a collaboration between two iconic brands, offers an immersive experience where Italian parquet becomes the protagonist in urban, cosmopolitan spaces with a strong visual impact.
Designed for architects, interior designers and high-end clients, the concept is an exhibition space but also a cultural manifesto, telling a story of materials, shapes and aesthetic identity. Every detail is designed to represent the fusion between Italian craftsmanship and international spirit.
Innovation and sustainability: Berti’s founding values
Berti Parquet stands out for its constant commitment to the environment. All products are made with wood from FSC certified forests, water-based finishes free of toxic solvents and low environmental impact production processes. This is accompanied by the use of advanced technologies for quality control, raw material traceability and the development of resistant, natural and durable surface treatments.
Value over time: an aesthetic and functional investment
Choosing a Berti wood floor means investing in beauty, functionality and durability. Every board can be restored, sanded, and regenerated. In Asia, where minimalist taste meets a love for natural materials, Berti parquet fits perfectly: it resists time, follows the evolution of styles and adapts elegantly to design changes.
Italian design, a universal language
The charm of Italian design knows no borders. In Asia, its influence translates into a true visual culture. Berti interprets this dialogue through projects that combine European aesthetics and Oriental functionality, promoting Made in Italy with workshops, events, academic collaborations and custom projects for architectural firms.
Market voices: direct testimonials
Every Berti project speaks with the voice of those who have experienced it. Korean architects involved in the Hyundai project highlighted the uniqueness of the grain, the ease of installation and the visual impact. In China, the first visitors to the Diesel Living showroom speak of an emotional environment where the parquet is the protagonist. Video interviews, social posts and articles in trade magazines become tools for spontaneous and authentic storytelling.
Winning strategies to overcome Asian challenges
Entering Asian markets requires vision and adaptability. Berti has responded with investments in training, localized packaging, multilingual customer care, as well as the use of digital tools such as augmented reality for project visualization. The collections are also customized in terms of color to respond to local tastes, without ever betraying Italian identity.
A solid bridge between Italy and Asia
With over 150,000 sqm installed in South Korea, a concrete presence in China and developing collaborations with major Asian players, Berti Parquet establishes itself as an ambassador of Italian excellence. Every floor tells a piece of Italy: authentic, durable, capable of evolving with time.
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