Parquet Made in Italy: Berti conquers Asia among innovation, design and sustainability

Berti Parquet: Italian excellence on a global scale

Founded in the heart of Italy, Berti Parquet represents a symbol of Made in Italy craftsmanship and quality. Always faithful to the values of “Bello e Ben Fatto,” the company has been able to combine tradition and innovation, bringing to the world fine parquet floors that combine aesthetics, functionality and sustainability. Today it is looking firmly at Asia, one of the most promising markets globally.

Italian exports grow in the East

In 2024, exports of high-end Italian products to Asian markets exceeded 160 billion euros, with an expected growth of more than 50 billion over the next five years. In this dynamic context, Berti Parquet stands out for its proposal of luxury wood flooring, designed for a demanding clientele, attentive to style, quality and environmental responsibility.

Future opportunities: meeting with Samsung

During the mission to South Korea, Berti’s team had the opportunity to introduce the company to Samsung, an electronics giant but also a key player in commercial construction. This strategic meeting paves the way for future collaborations in large-scale interior design projects, with Italian parquet taking center stage.

Diesel Living with Berti: new showroom in Foshan, ChinaDieselLiving with Berti: new showroom in Foshan, China

Crossing the Yellow Sea, Berti lands in China with a project with a strongly creative spirit: the opening of the first Diesel Living with Berti concept store in Foshan, a city symbolic of contemporary design. The showroom, the result of the collaboration between two iconic brands, offers an immersive experience in which Italian parquet becomes the protagonist in urban, cosmopolitan spaces with a strong visual impact.

Designed for architects, interior designers and high-end clients, the concept is an exhibition space but also a cultural manifesto, telling a story of materials, forms and aesthetic identity. Every detail is designed to represent the fusion of Italian craftsmanship and international spirit.

Innovation and sustainability: the founding values of Berti

Berti Parquet stands out for its ongoing commitment to the environment. All products are made with wood from FSC-certified forests, water-based finishes free of toxic solvents and production processes with low environmental impact. This is complemented by the use of advanced technologies for quality control, traceability of raw materials and the development of strong, natural and durable surface treatments.

Value over time: an aesthetic and functional investment

Choosing a Berti wood floor means investing in beauty, functionality and durability. Each plank can be restored, sanded, regenerated. In Asia, where minimalist taste blends with a love of natural materials, Berti parquet flooring fits in perfectly: it stands the test of time, follows the evolution of styles, and adapts elegantly to design changes.

Italian design, universal language

The appeal of Italian design knows no boundaries. In Asia, its influence translates into a true visual culture. Berti interprets this dialogue through projects that combine European aesthetics and Eastern functionality, promoting Made in Italy through workshops, events, academic collaborations and custom projects for architectural firms.

Winning strategies to overcome Asian challenges

Entering Asian markets requires vision and adaptability. Berti has responded with investments in training, localized packaging, multilingual customer care, as well as the use of digital tools such as augmented reality to visualize designs. Collections are also customized in color to respond to local tastes, without ever betraying the Italian identity.