{"id":14611,"date":"2011-10-26T13:16:59","date_gmt":"2011-10-26T13:16:59","guid":{"rendered":"https:\/\/www.berti.net\/magazine\/berti-studio-line-gets-a-makeover-color-your-soul-color-your-floor\/"},"modified":"2025-05-19T09:36:14","modified_gmt":"2025-05-19T09:36:14","slug":"berti-studio-line-gets-a-makeover-color-your-soul-color-your-floor","status":"publish","type":"post","link":"https:\/\/www.berti.net\/en\/magazine\/berti-studio-line-gets-a-makeover-color-your-soul-color-your-floor\/","title":{"rendered":"Berti Studio line gets a makeover: color your soul, color your floor!"},"content":{"rendered":"\n
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Magazine \/<\/p>\n\n\n

Products<\/a>, <\/span>Projects<\/a><\/div><\/div>\n\n\n

Berti Studio<\/strong> line gets a makeover: color your soul<\/strong>, color your floor<\/strong>!<\/h1>\n\n\n\n

The new BertiStudio<\/strong> finishes are finally coming to market.<\/h2>\n\n\n\n

The product range is being reinvented, offering new and unmissable finishes to increasingly meet customer and consumer tastes.<\/p>\n\n\n\n

According to the market trend in both fashion and interior design, the range of BertiStudio parquet flooring shifts more toward a variety composed of dust tones, shadows, and chiaroscuro, in a mixture of shades with a natural and neutral mood, sometimes oriented toward warm gradations and sometimes with a more pronounced accent toward cooler tones.<\/p>\n\n\n\n

The campaign designed for this occasion is inspired by the figure of the clown<\/strong>. What figure could better render the idea of color, which has always been the protagonist of the BertiStudio line? Hence the claim, “Color your soul, color your floor!<\/em>” was born. The gist of being a clown is how you deal with life, through a mask of colors. <\/p>\n\n\n\n

Being a clown is the ability to laugh at oneself, to make people laugh, to be unprejudiced, to put oneself out there. To be a clown is to discover curiosity, to get caught up in irony, and to play with colors. Let’s get stereotypes out of the way and start experimenting: it is in the confusion that all the colors of the rainbow are contained. <\/p>\n\n\n\n

We leave you with the images that arose from these reflections, in which the set is made with the products with the new finishes, inside Berti Warehouse 13<\/strong>‘s photo studio space.<\/p>\n\n\n\n

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Keep an eye on the Facebook page<\/a>: previews and sneak previews of the first shots of the “Color your soul, color your floor!” campaign have already begun since yesterday.<\/p>\n\n\n\n

We look forward to hearing what you think about the current project every day, stay tuned!<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Magazine \/<\/p>\n\n\n

Products<\/a>, <\/span>Projects<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

New BertiStudio finishes<\/p>\n","protected":false},"author":9,"featured_media":10590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,46],"tags":[],"class_list":["post-14611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products-en","category-projects-en"],"_links":{"self":[{"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/posts\/14611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/comments?post=14611"}],"version-history":[{"count":2,"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/posts\/14611\/revisions"}],"predecessor-version":[{"id":21248,"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/posts\/14611\/revisions\/21248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/media\/10590"}],"wp:attachment":[{"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/media?parent=14611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/categories?post=14611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berti.net\/en\/wp-json\/wp\/v2\/tags?post=14611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}